In a Forbes article released today, it explains how video is changing the game for online marketing, and it's not just for the big companies anymore. Since production costs have dropped dramatically in the last 5-10 years, producing quality video for smaller companies with limited budgets is attainable.
Video is one of the greatest mediums for getting a message across. It provides a feel for a product or service that cannot be explained by text alone, video is closer to the real experience. Video also provides the personality of people in an organization. Being that business is done by people, video provides a possible client with a feel for who they could be working with.
Whether it be a software application demo, process for manufacturing or getting to know the founders, video is going to be the best way to get a message across effectively. Don't get left behind.