Social Media is changing the advertising marketplace in a huge way. At no other time in history has an organization been able to have such an intimate relationship with their followers and customers. Increasingly social media is taking advertising market share away from traditional print, radio and television, and this trend will continue as time goes on.
What many organizations, including other marketing firms, tend to forget about social media, is the “social” portion. It is no longer acceptable to stand by while an ad runs like in traditional media. This is often where many social media campaigns fall short - the lack of actual interaction with individuals on social media platforms.