YouTube: Now Bigger than Cable TV

Google is staking the claim the YouTube is now bigger than cable TV. This has been a long time coming. The old days of passive media are dwindling. People are becoming less and less willing to accept someone else programming their media for them. 

As one can imagine, a large and increasing proportion of the time spent watching YouTube is via a mobile device. This will most likely cause a shift in advertising and digital marketing budgets toward mobile specifically.